Kee Ong - CEO, Synnex Australia and New Zealand
Synnex has signed a distribution agreement with Act-On, a cloud-based marketing automation vendor, becoming the only distributor in the APAC region with a cloud-based digital marketing platform as part of its cloud marketplace for channel partners.
Headquartered in Beaverton, Oregon, Act-On software is primarily targeted at small to medium-sized businesses, and offers connectors to all major CRM solutions, including Microsoft Dynamics, Salesforce, Netsuite CRM+, as well as integration with business intelligence and analytics platforms.
“The Act-On marketing automation platform can be ordered through the Synnex Cloud automation platform, allowing Synnex to extend its partner reach beyond its traditional ICT reseller base to digital agencies, CRM partners, integrators and partners with creative services,” Synnex Australia and New Zealand CEO, Kee Ong, said.
“The Act-On digital marketing automation platform will be made available to the Synnex New Zealand cloud marketplace later this year and be rolled out to the rest of the Synnex APAC channel.”
Ong said Synnex channel partners can now resell Act-On to end clients, leveraging its digital automation platform to manage entire end-to-end marketing and communication deliverables.
“With the joint Synnex and Act-On partnership we are helping Synnex channel partners to deploy Act-On marketing automation for their own B2B marketing campaigns, to turn more leads into customers and revenue,” Ong explained.
The agreement follows a busy few weeks for Synnex in Australia, having recently struck local deals with accounting provider MYOB and point-of-sale specialists NCR.
“Having a partner like Synnex Australia is a great win for Act-On, and will help to extend our reach into the APAC market,” Act-On Software, Senior Director of Global Channel Development and Sales, Greg Goldstein, added.
Going forward, Synnex Australia General Manager of Ecommerce & Cloud Services, Michael Tea, Synnex will leverage the digital marketing experience of the global Act-On marketing and executive team to run joint cloud marketing workshops in Australia for channel partners in the coming months.
“We will demonstrate how channel partners can successfully market and increase their services revenue by adopting the Act-On digital marketing automation platform in the cloud,” he added.
