Steve Robinson - CEO, Cloud DC
Hosted desktop provider Cloud DC has signed a global CSP Distribution agreement with Citrix, placing the Cloud DC Workspace in front of 10,000 Citrix partners globally.
Fresh from signing its first North American reseller, the Queensland-based company is now a distributor of CSP Citrix licensing, continuing its expansion outside of Australia and into global markets.
“Our first priority is to work with Citrix to develop channel programs for our flagship product, Cloud DC Workspace,” Cloud DC CEO, Steve Robinson, said.
“Our initial focus is North America, followed closely by the EMEA and APAC regions.”
Robinson said today’s Cloud vendors and traditional ICT distributors are “disengaging the channel”, leaving partners “disillusioned” over margins and end customer ownership.
“Cloud DC has seen an opportunity to work closer together to deliver alternative business outcomes for its partners when moving to a Cloud driven business model than that of a traditional distributor/reseller model,” Robinson added.
Robsinon said Cloud DC is the first in market that has built out the entire Citrix Reference architecture stack on public Cloud, aimed solely at the channel.
Offered as a white labelled, bundled infrastructure/management layer, the Cloud DC Workspace virtualises applications and delivers them to end devices of the user’s choice.
“It is the first fully federated architecture that allows our partners to have a multi-tenanted workspace environment delivering complete self-administration management for real time adds/moves/changes,” Citrix senior director of world wide channel, John Carey, added.
“The Cloud DC Workspace is unique in market that presents as a turnkey solution with low risk investment aimed solely at channel partners. This represents new and incremental value from a CSP Distributor.”
As a born-in-the-Cloud company, Cloud DC is targeting the global Workspace-as-a-Service market, which is set to grow from $US7.4 billion last year to $US18.3 billion by 2022.
“Cloud DC is exclusively focused on the channel with an offering partners can bundle with their managed services and deliver to their customers today,” Cloud DC vice president of global channels, Maureen Lindsey, added.
“Naturally, that’s getting us pretty great traction with partners around the world. We are engaging with both the Citrix channel and other reseller partners globally."
