Guy Sebastian named Canon Australia brand ambassador.
Camera and imaging products and services vendor, Canon, has signed local singer-songwriter, Guy Sebastian, as its official brand ambassador in Australia.
Sebastian will work with portrait photographer, Graham Monor, to “inspire and enable Australians to become better storytellers through a new lens campaign” titled Change Your Lens, Change Your Story.
The campaign will combine online and in-store marketing and advertising to showcase the different creative effects that a range of four Canon EF lenses can achieve when viewing the same situation.
“Alongside music, photography is my other passion and I’m constantly taking shots on tour and in between,” Sebastian said. “I’ve always used Canon cameras and lenses so this is such a natural fit for me and a great opportunity to take my creativity to the next level.”
“It’s been so much fun teaming up with Monro on the lens campaign and I can’t wait to see what others can do with the same portrait, landscape, sports and macro lenses and their unique vision.”
