Atlassian founders Mike Cannon-Brookes and Scott Farquhar
Four Australian partners have scored top awards at the Atlassian Summit held in the US, with Glintech, Good Software Co, Code Barrel and ProjectBalm all named as winners.
Global Partner of the Year award winners spanned 16 different categories, with solution partner, Glintech winning Atlassian Partner of the Year 2017: Customer Growth.
Within the marketplace vendor category, Good Software Co was recognised as Best New Vendor; Code Barrel for Automation for JIRA scored Fastest Server Growth, and ProjectBalm for Risk Register was the Atlassian Marketplace Vendor of the Year: Most Innovative.
Atlassian head of global channels Martin Musierowicz said the criteria for the award winners included partners growing a segment or product, marketing excellence and business growth in areas such as product users.
Also taken into consideration were new bookings and marketplace app sales for cloud and server, alongside the ability to introduce new or upgrade a business in a specific product or solution in enterprise products, cloud, ISTM and development tools.
Currently, Atlassian has 400 solution partners, with 25 per cent of business driven through channel partners.
“The focus with partners is less on reselling and more on complementing our business model through local marketing and professional services,” Musierowicz told ARN.
“Our recruitment strategy is less about having the largest channel, but one that provides regional, product and solution coverage. We want to ensure that we have certified partners that are skilled in delivering Atlassian solutions (Agile, DevOps and ITSM).”
Data centre products and helping customers migrate to cloud environments were two particular areas Musierowicz highlighted as opportunities for partners within the market.
“Our partners are seeing wins on multiple fronts, data center products have been widely successful within our partner base and there's a huge services opportunity to help customers migrate to cloud,” he said.
Last year, Atlassian transformed its previous Experts program into the new Solution Partner program and also launched a new learning management system, accreditation programs and a referral registration program. The portfolio also grew to include a Corporate Reseller and Aggregator program.
After a year of building up new programs, Musierowicz said the focus for FY18 will be on partner enablement and development around its solutions.
“Partner adoption of Atlassian certifications and accreditations are growing rapidly,” he said. “Through enhancements to our partner portal content and online training, we hope to give partners a solid foundation of our business and how to go to market with our solutions.”
Atlassian will also be releasing new marketing campaigns through its marketing platform and in-person training as well as mastery camps, focused specifically on solutions such as DevOps, ITSM, and Agile at Scale.
In the past year, Atlassian made two acquisitions with Trello and Statuspage.
The latest Atlassian partner award wins come as the Australian-founded company revamps its logo in a branding overhaul, in a move that sees each of its individual product offerings get their own individual logo.
"As we continue to grow the Atlassian family (Hi Trello & Statuspage!), expand our areas of focus, and update core product experiences, we want our brand to best reflect why we exist, what we believe in, and where we’re headed," Cannon-Brookes said in a blog post.
"The earliest version of the Atlassian logo, which I “created” in 2002, was inspired by the sky-holding Greek God Atlas, and the incredible example of legendary service and support that represents.
"While legendary service is still a core pillar at Atlassian, we’ve grown to embody broader and bigger ideas around teamwork and team potential."
